Three Holiday Retail Trends to Watch
Fall will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31. While GAFO sales are projected to increase 2.4%, to ensure a...
View ArticleThe Final Push in the Back-to-School Season
In preparation for last weeks of the back-to-school season, we’ve reviewed data from the 2012-2014 seasons and have identified key shopping patterns that can help retailers continue to stay a step...
View Article2015 Top Ten Busiest Holiday Shopping Days
Last year’s top ten busiest days for foot traffic accounted for nearly 28% of sales during the November and December holiday season, and ShopperTrak expects this year’s top ten to be just as important....
View ArticleDeloitte: Embracing Retail Disruption
Deloitte University Press has released findings from its annual holiday survey focused on consumer interest and forecasting retail sales. Here’s a brief excerpt from the report titled Deloitte’s 2015...
View ArticleA Portrait of the Holiday Shopper: What to Expect
Understanding your shoppers’ perspectives is critical during the holiday season. You must prepare not only for traffic spikes, but for a more demographically diverse shopper pool than at any other...
View ArticleIs Thanksgiving Day Shopping a Thing of the Past?
This year, many prominent retailers — including, Barnes & Noble, T.J. Maxx, Nordstrom, DSW, and Staples— have decided to opt out of portions of the upcoming holiday weekend and lock their doors for...
View ArticleBlack Friday Weekend In-Store Sales Update
Following on the much anticipated Black Friday weekend, we have released our updated sales estimate for brick-and-mortar retail for shopping days spread over November 26-29. The four dates accumulated...
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Despite all the Talk, Black Friday Still Offers the Best Deals
As a follow-up to our Black Friday weekend in-store sales update, we are now taking a closer look at what was driving a lot of that activity: extensive holiday promotions. There is always a lot of hype...
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Shopping Patterns: Super Saturday Retail Foot Traffic
On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what...
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Where You Live Linked to What You’ll Buy on Valentine’s Day
Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related...
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Easter Holiday Promotional Analysis, 2014-2016
Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to...
View ArticleHoliday Preparation, Step 1: Forecasting and Communication
Introducing: ShopperTrak’s Holiday Prep Series 1st Installment: Forecasting and Communication Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aim to guide retailers through...
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Leveraging Interior Analytics in Retail
How shopper data shapes the in-store experience Q: What is a common misconception about the use of interior analytics in a retail operation? A: Historically, there have been questions of viability and...
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[Infographic] Back-to-School Season Trends 2016
In this 2016 Back-to-School Season Trends infographic, we’re bringing you insight into key economic and consumer trends that help set the stage for this year’s back-to-school season. Check out the...
View ArticleHow ‘Shoppertainment’ Elevates the In-Store Experience to Drive Traffic and...
Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than...
View ArticleHoliday Preparation, Step 2: Staffing and Training
Welcome to ShopperTrak’s Holiday Prep Series, a series of posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday....
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Infographic: Retailers’ 6 Steps to Holiday Success
Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things...
View ArticleUpcoming Holiday Preview: Calendar Shifts Could Benefit Retailers
It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more...
View ArticleReport: Five Insights about the Shifting Retail Calendar
This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to...
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Top 10 Busiest Shopping Days of 2016
Wondering when to shop and when to not? Then, ShopperTrak’s list of busiest shopping days is exactly what you’re looking for. Unsurprisingly, we’ve granted Black Friday the top spot. However it’s...
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